![]() ![]() Looking at competitors sites was the first stop, however the most important contribution was to identify best practices in well-known platforms like Compass, Zillow and Airbnb that deal with similar challenges in terms of information and flows, but tailoring the experience to the FirstKey Homes’s user personas and journeys. Knowing these factors required to improve the taxonomy to reorganize and help to the offline and online customer experience and delivered a service that must feel consistent and seamless at each touchpoint. At the same time, existing residents use the website to perform convenient actions like paying rent, assisted self-tour or online application. More than inventing a new way to search for a property in the real estate industry, the site need to evolve and adopt what top companies in the sector have established as best practices.Īlso, the site integrates third party services -like Rently- that allow future residents to visit a prospect home, taking them in an offline journey. The searching and filtering features were primordial for the project, the original site was outdated and had evident pain points that make the process of finding listings and applying for a home extremely difficult for the user. Their site would be getting high volumes of traffic, it will need a revamp look&feel to stay relevant and competitive and a better user experience to have an easy-access to its increasing portfolio. Having established this, with a bigger portfolio in their hands and presence in new regions, addressing their design’s site and infrastructure were priorities for the company. We are committed to helping renters find a home that has the space they need, the privacy they want and the peace of mind they deserve, with more than 50,000 homes in 25 desirable U.S. Just in the last six months of 2017, the company acquired 8,000 single-family rental properties, having more than 25,000 units in their current portfolio.įacing such a fast-growing portfolio and geographical expansion in so short period of time, the company needed think quickly about how to engage with a complete new audience and help them along the way to find their dream home, interacting with a public that likely never heard before about FirstKey Home, but also improving the communications with current residents that use the site as the first point of contact with the company. We are FirstKey Homes, a leading and growing provider of well-kept single-family rental homes nationwide. FirstKey Homes - CORPORATE can be contacted via phone at. 1850 Parkway Pl SE STE 900 Marietta, GA 30067-8261 Visit Website Email this Business (770) 726-0204 Business hours 9:00 AM - 5:00 PM Want a quote from this business Get a Quote 2.82/5 Customer. With headquarters in Atlanta, FirstKey Homes offers high quality and affordable single-family homes for rent in 22 locations, in 15 states, across the United States. FirstKey Homes - CORPORATE is located at 1850 Parkway Pl Suite 900 in Marietta, Georgia 30067.
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